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“October 1981 was when it all started in a cellar workshop in central Copenhagen. Surrounded by 6 old knitting machines I began my journey to create my own brand and company. An exciting and rewarding journey constantly nursing and developing the design. Finding inspiration for this new Autumn/Winter Collection was an easy task.I simply wrote down the basic keywords and DNA, that have governed all my work through the last 40 years:
Contrast, Graphic, Colourful, Unpretentious, Garcon, Knit, Abundance & Architectural
All that makes my heart beat.”
- Bitte Kai Rand, Creative Director
The clothes are created for real people, colourful parties, work, pleasure and play.
They are created for all the women who would rather stand out than fit in.
Shop vores Instagram-feed // #bittekairand